March 2010
Looking for more design control than his current Blogspot account offered, Buffalo-based photographer, Sean Husvar approached me about implementing a WordPress blog for him based on a great, clean design by Nubby. The look and feel of the site represents a new identity that will carry over to Husvar’s MySpace, Twitter, Facebook and other social media account profiles. “Go Live” for the new site kicks off a social media marketing campaign.
The site is a WordPress blog with a WPESP Portfolio theme, heavily customized to match Nubby’s design as well as be semantically correct and search engine friendly. Other work for the project included setup and configuration of several analytics, search engine optimization, and social media plug-ins.
December 2009
As a local Boy Scouts of America pack leader, Jon, wanted a website where he could easily disseminate information on upcoming pack and den activities as well as post pictures from those events.
I set Jon up with a WordPress blog that allows him to create and edit all the content. Author accounts for each den leader allow them to be responsible for all the content pertaining to their groups, offloading that task from Jon. Gallery photo management software allows Jon and the other den leaders to upload photos and create/edit albums. Parents and others, with the proper permissions, can browse the albums and even send photos to services like Snapfish, Shutterfly, etc.
Best of all, WordPress and Gallery are free open-source applications. Which helped Jon get a website with loads of well-supported features and still stay within his budget.
November 2009
Embrasse-Moi, a luxurious lingerie boutique in Pittsford, had a Blogger blog with loads of great content in the form of articles and fashion reviews, tips, and news. Unfortunately, since all that content was hosted on the Blogspot.com domain, none of their hard work was benefitting their own website, http://www.embrasse-moi-lingerie.com, with increased search engine ranking.
I set up a new WordPress blog on their existing domain and imported all their content so they wouldn’t lose or have to manually enter any posts or comments. They also really liked the design, layout and features of their Blogger blog so I created a WordPress theme that retained that look and feel as well as all the sidebar features.
Embrasse-Moi’s blog design and features stayed the same, their publishing process stayed the same, and now they get all the search engine benefits of having all that great content on their own domain!
September 2009
My good friend Clark has been getting a lot of press recently about his new project 12 Hours In A City and I’m pleased to announce I’ll be helping him out.
These guys are using JetBlue’s All You Can Jet Pass to get a taste of America and get the experience of a lifetime. They’ll be visiting about 27 cities in 30 days, relying heavily on contacts made through social media sites for tips on interesting things to do in each city, rides around town, and places to crash for the night.
So far they’re off to a good start, they made it on the homepage of CNN’s Travel section the day they left and got invited to a see a Red Sox game from the Dunkin Donuts box at Fenway Park in Boston (their first stop)!
With their rigorous travel schedule and the fact that they’ll be spending most of their downtime in the air, I’ll be administering the site, making updates here and there, and implementing some additional social networking functionality.
Good luck and safe travels!
May 2009
Sheri needed an informational website for the American Cancer Society’s local Celebrate Hope Gala honoring the Wegman family. The clean, elegant design maintains the branding established by their print invitations. In addition to the details about the event, including the amazing menu, the site also gives donors access to Candle of Hope order forms.
Michael exceeded my delivery expectations for the project. I have known Michael both professionally and personally for a number of years and I have always been impressed with his willingness to go above and beyond to delight his customers. Thank you Michael!-Sheri McKenna
