Pegasus Early Music

The Pegasus Early Music homepage

The Pegasus Early Music homepageMost of my projects come from referrals but Deb Fox, the founder and Artistic Director at Pegasus Early Music, found me in an online search for local (Rochester) web developers. And I’m glad she did. Deb and her interns were great to work with and the redesign had some fairly complex functionality that challenged me, in a good way.
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BFLO Harbor Kayak

BFLO Harbor Kayak redesign website home

BFLO Harbor Kayak redesign website homeSUP BFLO? The recent redesign of the BFLO Harbor Kayak website turned a simple informational webpage into a full-fledged website that allows customers to reserve and pay for spots in the kayak tours and standup paddleboard lessons that they offer. That’s what.Continue Reading

Krudmart: Product page and checkout process refresh and SEO

Krudmart website

Krudmart website

Krudmart is a Buffalo New York-based e-tailer and street lifestyle website. While Magento is their e-commerce platform of choice, they wanted to upgrade some of the stock buttons and images that came pre-installed with something that fits in a little better with the aesthetic they’ve worked hard to develop. But skinning new buttons was just a small part of the larger project to make the site more customer and search engine friendly.

Although the site boasts loads of great content (mostly linked to from the homepage), it wasn’t well-organized and didn’t have a sense of hierarchy or direction. Everything screamed out to be clicked. Reorganization of the content on that page was designed to focus more on product sales (and featured products) and minimize the draw of the additional content (blog, polls, etc) which is secondary to the purpose of the site.

Product pages also lacked clear calls to action (adding to cart) so the redesign of those buttons focused on making them more prominent and noticeable. Customers would also become confused after attempting to add a product to their cart because confirmation messaging appeared at the top of the page; often not visible after they had scrolled down to read product descriptions. This messaging was moved to directly above the ‘Add to Cart’ where it was more obviously associated with the action on the button (and also always visible). A subtle fading (to white) background animation was also added to attract attention.

Like the homepage, the shopping cart itself was cluttered with lots of content and options, and the buttons were not designed or placed where they stood out. There also wasn’t any real difference in the appearance or location between the buttons for the primary action (checking out) and secondary actions like editing the cart or viewing related products. Along with creating a noticeable difference in the size and locations of the buttons for our primary focus (getting the customer to checkout), the layout of the shopping cart was also simplified to make it easier to use and digest the information contained in it.

In addition to layout changes on the homepage, product pages, and checkout process pages, underlying HTML code was modified to be more semantic and meaningful to search engines.

Lance and I were very happy with work that you did. We have nothing but positive things to say about your work ethic and we were very happy with the results. We saw a positive sales increase immediately. Thank you for your service as well as your dedication to our project. We certainly will be calling you for any future work. Thanks from Krudmart!-Christina Vinci

Lumens: Ratings & Reviews

Lumens Bazaar Voice content

Lumens Bazaar Voice content

Lumens, a high-end retailer specializing in lighting and home accessories, contracted with Bazaar Voice to provide them with Ratings & Reviews functionality and needed those features implemented on their website. Implementing third party technology in an already complex E-Commerce environment is always tricky but things went smoothly and both Lumens and their customers are happy with the results.

Michael is an outstanding web developer. He implemented numerous functional improvements to our Retail eCommerce site including Quick Look, Recently Viewed and Ratings & Reviews quickly and effectively.-Vince Barriero

Lumens: Recently Viewed

Lumens Recently Viewed

Lumens Recently Viewed

Lumens, a high-end retailer specializing in lighting and home accessories, wanted to provide their customers with a summary of all the products they’ve viewed during a particular time period.

We created a section, titled Recently Viewed, in the right-hand column that briefly summarizes all of the products a specific customer has viewed. Each product is linked to it’s full description page where it can be purchased. Only the five most recently viewed products are displayed at any given time in the sidebar but customers can view every product they’ve looked at one a special page.

This feature is developed so that Lumens can easily change the number of products displayed in the sidebar at any given time as well as the period of time that products are considered recently viewed (ex: a browser session, 30 days, a year, etc).

Michael is an outstanding web developer. He implemented numerous functional improvements to our Retail eCommerce site including Quick Look, Recently Viewed and Ratings & Reviews quickly and effectively.-Vince Barriero